Top 6 SEO mistakes to avoid this 2014
SEO changes year in, and year out, based on the alterations that Google makes to its search algorithms. Many marketers continue to use the same SEO techniques that used to work, and then they wonder why they are not getting the same results that they once did. The fact is that Google continually changes the way it ranks sites, for this reason you have to keep up with the times and adapt to the changes being made.
With this in mind, here are the top six SEO mistakes you should avoid, based on current Google algorithms:
- Lack Of Content: The biggest mistake people make time and time again, is to prioritize keywords over content. The truth is that no matter how good your keyword campaign, or your back links, if your website has either little content, or the content it does have is poorly written and delivered, then your site will never get popular, nor will it make a significant amount of money from advertising. It's all about providing value to your visitors, only then can your site be successful.
- Too Many Back-links Too Soon: Remember this, the quality of your back-links is far more important than the quantity. The way that Google now ranks sites means that if you build back links too quickly, and ones which seem to have been artificially generated, Google will assign use a low rank and in some cases even remove your website from their search engine completely. You need to gradually build back-links over time, and preferably ones which are real and truly helpful.
- Advertising Overkill: Some website owners think that it's a good idea to cram as many adverts as possible onto each page. This, however, is counter productive. You may think that you will make more money from this approach, but you will in fact turn visitors away from your site. Pop-ups are generally to be discouraged. You want to create a website that welcomes a visitor rather than annoys them.
- Avoiding On-Page SEO: As much as on-page SEO techniques are not as reliable as they used to be, they should still be capitalized on. Despite the changes, Google still requires Meta tags, descriptions, alternative image tags, and strategic use of keywords in order to help identify the type of content that you are offering. Without this information your page will not be ranked.
- Duplicate Content: Google rankings are skewed positively towards unique content. Try to avoid using the same titles, the same keywords, and even the same topics. If you are providing content about a topic which has already been commonly discussed, then try to do so in a new and exciting way.
- Irrelevant Back-Links: Though you might hear many supposed experts say that low quality back-links are worthwhile, and that by having hundreds of such links you can gain higher search rankings, the truth is very different. Look for quality back-links which lead to and from related content, do not contain any malware, and are not part of any exchange wheels, and most of all are just relevant and organic. Do not waste your time with the relevant links.
If you find your website is not being ranked by Google properly, then try to initiate a quality link building campaign, while using tried and tested SEO techniques. Avoid at all costs the six above mistakes and your website should do just fine.
Robert is passionate about blogging and writing article. Now he is a chief editor at EssayMinions and dreams of creating a global educational platform.
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